9:00 AM TO 5:00 PM [OPEN TO THE PUBLIC WITH RSVP]
8:00 PM TO 11:00 PM [BADGE HOLDERS ONLY]
Blockchain Creative Labs, FOX Entertainment's NFT studio, is taking over 5th & Trinity in downtown Austin and hosting a series of Web3 parties, events, and experiments. We’re inviting festival-goers to create, innovate and interact with NFTs, Blockchain, and the Metaverse.
Spend three days in the future, witnessing the World’s Largest Co-Created NFT, earning tokens, and being airdropped free digital collectibles from SXSW artists. Discover, support, and launch careers through the power of decentralization with Blockchain Creative Labs – the bridge between traditional and Web3 fandom.
Join us by registering to secure your spot and explore the experiments below.
Before you attend, create an NFT wallet to hold all your digital assets. Don't have one? We recommend getting Coinbase.
Don't forget to check out our night parties and Dollyverse on Friday, March 18 where Dolly Parton will perform live on the blockchain.
The SXSW x BCL NFT Ledger, an infinite, immersive room scale, real-time visualization of blockchain data at SXSW. The events and moments captured by the ledger will be live at Blockchain Creative Labs and then minted into the World’s Largest Co-created NFT. This represents the first ever blockchain time capsule created at a festival.
Discover your new favorite musician via the blockchain and get rewarded with free NFT drops from SXSW artists. This audio-visual installation is an experiment with those-formerly known-as-the audience, as your listening will actively unlock unique digital artwork. Forging a new model of fan-artist mutual support, BCL_RecordBlocks is the future of music in Web3.
The BCL_NFT_Gallery celebrates a series of diverse new NFT art and entertainment collections by day and experimental DJ parties by night. From WWE to global superstars, up-and-coming musicians to world premiere films, surprise creators and artists, this is the larger-than-life future of Web3 you’ve been waiting for.
The heart of the Lab is an immersive, decentralized exchange of ideas between the best and brightest of Web3. With daily fireside chats, discussions, debates, decentralized disruptions, and celebrity drop-ins, you won’t find a clearer window into the future than at the BCL_Web3_Exchange. Come, learn, listen and participate in the conversion about the future impact and opportunities of Web3 on the creative community and media business. View the programming schedule here and below.
Friday, MARCH 11
8:00 PM - 11:00 PM
WWE is entering Web3 in partnership with Blockchain Creative Labs. The epic collaboration kicks off with this larger-than-life celebration at SXSW. It’s epic WWE Highlights meet NFT gallery show. Festival-goers and WWE fans in attendance will collect POAPs and will have exclusive NFTs dropped following the event. Rev Run, DJ Ruckus and DJ Mick will take the stage to mint the future of entertainment with Blockchain Creative Labs and WWE at 5th and Trinity.
SATURDAY, MARCH 12
8:00 PM - 11:00 PM
Blockchain Creative Labs, FOX Entertainment’s NFT studio, is the first-ever blockchain sponsor of SXSW and we’re taking over 5th & Trinity, hosting a series of Web3 experiments, parties, decentralized discussions and immersive installations. Kick off SXSW in true party fashion with us this Saturday, March 12 from 8 p.m. to 11 p.m. with special performances by 3LAU, American DJ and electronic dance music producer known as the first musician to sell an album as an NFT, and DJ Dave. Come for the knowledge sharing and stay for the music.
SUNDAY, MARCH 13
8:00 PM - 11:00 PM
Celebrate SXSW Filmmakers with the “Countdown-to-Minting” NFT poster party. Blockchain Creative Labs is collaborating with filmmakers to take their original SXSW premiere posters and immortalize them as 1-of-1 NFTs. These NFT posters will be made immediately available on the SXSW x BCL NFT marketplace so fans can support their favorite SXSW films. After the mint, the night continues with performances by special guests: Keelan Donovan & Vérité! For more details go to the SXSW event page.
FRIDAY, MARCH 18
5:30 PM - 10:00 PM
Dolly Parton will launch "Dollyverse Powered By Blockchain Creative Labs on Eluvio", an audience-centric Web3 experience that will allow fans to purchase official and certified Dolly NFT collectibles, including limited-edition NFTs of her new album Run, Rose, Run and a limited series of Dolly-inspired NFT artwork.
To promote her novel, album and “Dollyverse,” Dolly Parton will make her first-ever appearance at SXSW, when she will give a live performance featuring songs from Run, Rose, Run, along with a few of her hits. The entire event will be streamed live for free on “Dollyverse”. In-person attendees at Parton’s performance will be able to claim a free NFT, while fans streaming the event will be able to receive tokens authenticating their participation. Create a wallet now for access at https://welcometodollyverse.com/
The health and safety of all Blockchain Creative Labs at SXSW attendees continues to be our top priority. We are closely monitoring COVID-19 guidance from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and local requirements as well as those set forth by South by Southwest (SXSW). By attending this gathering, you voluntarily assume all risks, including, without limitation, risk of illness, death or injury. Please consider not entering the event if you are immunocompromised, considered high-risk for, or are otherwise concerned about, contracting COVID-19.